One of our team has over a decade of unparalleled expertise in the industry, she brings a wealth of experience and innovation to our team. Specialising in curating dynamic social media strategies and executing impactful marketing campaigns. Many of her skills have been developed through collaborations with major corporate American brands.
This experience and finely-tuned approach seamlessly integrates creativity with analytics, resulting in campaigns that not only captivate audiences but also drive tangible results.
Social Media Strategy Development:
- Conducting a comprehensive analysis of clients' current social media presence.
- Defining target audience demographics, interests, and behaviours.
- Developing a customised social media strategy aligned with clients' business objectives and brand identity.
Content Creation and Curation:
- Generating engaging and relevant content for social media platforms, including posts, images, videos, and stories.
- Curating high-quality content from reputable sources to share with followers.
- Developing content calendars to ensure consistent posting and maintain a cohesive brand voice.
Community Engagement and Interaction:
- Monitoring social media channels for comments, messages, and mentions.
- Responding promptly to inquiries, comments, and messages from followers.
- Engaging with followers through likes, shares, and comments to foster community interaction.
Audience Growth and Management:
- Implementing strategies to increase followers, likes, and engagement rates.
- Utilising targeted advertising and promotional campaigns to reach new audiences.
- Managing follower growth through organic and paid methods while maintaining authenticity and relevance.
Social Media Analytics and Reporting:
- Tracking key performance metrics such as reach, engagement, impressions, and conversions.
- Analysing data to evaluate the effectiveness of social media campaigns and content.
- Generating regular reports with actionable insights to inform future strategies and optimisations.
Platform Optimisation and Management:
- Optimising social media profiles for search visibility and brand consistency.
- Managing settings, privacy, and security features across social media platforms.
- Staying updated on platform algorithms, trends, and best practices to maximise performance.
Influencer Collaboration and Partnerships:
- Identifying and collaborating with relevant influencers and brand advocates.
- Negotiating partnerships and sponsorships to increase brand visibility and credibility.
- Managing influencer relationships and tracking campaign performance.
Crisis Management and Reputation Monitoring:
- Monitoring social media channels for potential crises or negative feedback.
- Developing and implementing crisis communication plans to address issues promptly and effectively.
- Maintaining a proactive approach to reputation management and brand perception.
Social Media Training and Consultation:
- Providing training sessions and workshops on social media best practices, tools, and strategies.
- Offering personalised consultations to assess clients' social media needs and goals.
- Developing customised social media playbooks and guidelines for clients' internal teams.
Content Distribution and Cross-Promotion:
- Utilising cross-promotion strategies to leverage content across multiple social media platforms.
- Distributing content via relevant channels, groups & communities to extend reach.
- Collaborating with partners and affiliates to amplify content and increase exposure.